Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads.

Shoppers in the United States will see product ratings appear in the form of stars and review counts on Product Listing Ads across and This 5-star rating system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third party aggregators, editorial sites and users.

Product ratings for juicers as indicated by stars and a count of total reviews below Product Listing Ads
We believe these ratings will help differentiate products across and and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.

How to enable product ratings on your Product Listing Ads

Product ratings are available to merchants targeting the United States who choose to share all of their product review content with Google, either directly or through an approved third party aggregator.

In order to give merchants time to share their review content, we’re offering a grace period from late July through October, 2014. During this grace period, we’ll allow product ratings to be shown across all Product Listing Ads where we have product review data available. After the grace period, we’ll only show ratings for products from merchants who choose to share their reviews with us.

Product ratings are one of several extensions we may show with Product Listing Ads, so please note that just because a product has reviews does not mean that we’ll always show ratings.

How to share your review content

If you would like to enable product ratings on your Product Listing Ads, please begin the process of submitting your review content to us by completing our product ratings form. During the initial launch, we expect high inquiry volumes and appreciate your patience as we work to address all inquiries.

We also plan to open up product ratings to merchants targeting countries outside of the United States in the coming months, so please stay tuned.

Posted by Mike Capsambelis, Product Manager, Google Shopping